The Power of Partner Connect: What Makes Betterview’s Partner Program Unique
Insurers need more than mass amounts of data to accurately and efficiently assess risk. The data must be functional: organized intuitively, enhanced...
Design is never static. It must always stay on the edge of the latest innovations, shifting and changing to meet the demands of the user and the world around them. Betterview has always prioritized design and design thinking to deliver the most powerful and intuitive user interface (UI). With the incredible success of our early Partner Connect additions, and a roadmap full of new Betterview tools, we decided to look forward and invest design time in a substantial rethinking of our overall information architecture.
Underwriter Driven Feedback
Our design evolution – which led directly to our new UI – was driven by our response to user feedback. We interviewed underwriters across multiple dedicated sessions, included coordination with our Customer Success team, and organized our efforts around the common themes we heard:
To address underwriter needs, we defined some of the goals for our solution. We sought to design an intuitive, predictive interface that:
The result of our efforts was a well-organized and intuitive UI, highly responsive to interaction.
Centering Design Around Users
The new UI has evolved into more of a design system than a simple interface, allowing us to include far more features in this release than anticipated because of our accelerated ability to develop new products. In the rapidly evolving world of tech, it's crucial for every company to adapt and grow. This design system allows us to test and launch features to market with far greater speed, such as our new GPT-based virtual underwriting assistant, Copilot.
We want our tool not only to perform its tasks impeccably, but also to be a pleasure to interact with. A well-designed tool is one that users can navigate intuitively, making their work not only more efficient but also more enjoyable.
Our UI redesign is a testament to our belief that design is about more than just good looks. It's about aligning form and function, aesthetics and efficiency, to create a tool that truly serves its users. This reflects our overarching mission at Betterview, to always innovate in service to our users.
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